Thursday, August 21, 2014

AURORA and her future look




As part of a marketing campaign being developed by P&O Cruises associated to the introduction of their new mega flagship BRITANNIA now being built in Italy, the traditional classic livery of P&O passenger liners first introduced in the 1930s with the STRATH white sisters is being discarded in the whole fleet of Carnival UK's P&O brand, and AURORA set to become the first victim: she will be the first ship to have the new blue funnel and hull markings going along the trend first developed by NORWEGIAN CRUISE LINES, with another dark blue funnel and logo plus a decorative bow and a ferry like hull display of P&O Cruises name. So AURORA is set to look a bit less P&O next December following her refit in Hamburg's Blohm & Voss yard in time for the ship's New Year's cruise.

Meanwhile, yesterday the 14-year old AURORA looked as smart and classic as ever when I took this photograph at Lisbon on 20 August 2014. Increased competition on UK's cruise market seems to have geared the P&O master brains to radical change. P&O buff funnels and all white ships will be missed.
Texto e imagens /Text and images copyright L.M.Correia. Favor não piratear. Respeite o meu trabalho / No piracy, please. For other posts and images, check our archive at the right column of the main page. Click on the photos to see them enlarged. Thanks for your visit and comments. Luís Miguel Correia 
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